1. In considering his Burmese investment decision, Gulkin had to consider several trade-offs. Could he afford to take a "wait and see" approach to Burma while other Asian firms started to tap into the market? Gulkin may not able to afford to take a "wait and see" approach to Burma while other Asian firms started to tap into the market. As Burma was the largest mainland country in Southeast Asia with a population of 47 million, it could be a large potential market for SC. The long coastline of total 2,830 had created abundant natural resources like seafood. As one of the poorest country in the world, SC could save the operation cost by hiring low cost labor, production cost and other lower cost of manufacturing. With the lower manufacturing cost, SC could have a better competitive edge to compete with others competitors in Thailand or other global competitors. Besides that, Gulkin should not hesitate from tapping into Burma market even their potential or direct competitors had been established in the region. Even PL Corporation, Sun Wah Trading Company, Mitsui had been setting up in Burma, SC should have figure some plan and strategy for not competing with those strong competitors head on. Recognizing an opportunity is a very important criteria for a new entrepreneur to startup business and also existing entrepreneur to expand their business. Definitely there are some risk and factor for the investment in Burma, but after witness and analyzing the improvement of Burma political and economic development, SC should had taken this brave move to tap in the market. If Burma market was limited and unstable for a business, SC's competitos will not have set up in the region. SC may have late for penetrating Burma market compared with PL Corporation, Sunwah Trading Company and Mitsui, but Burma still considered as an undeveloped market which have a large business potential. SC should take this timing as a breakthrough before more Asian firms started to tap into the market. With the establishment of SC's network in Thailand, Vietnam and the next Burma, SC could be able tn exnand his business and achieve a better snstainahilitv