$1.$ In event sponsorship there is an item called the event triangle. Define it and discuss the three parts associated with it$.$

$2.$ Using the Harrison formula on page $88$ calculate how much you would charge Farchmin Enterprises for naming rights to your field. Show your work

$$Large block signage on the press box$$$$2,000$

$$Complementary tickets and hospitality for season$$$$1,500$

$$Sponsor recognition banner$$$$1,000$

$$Plaque and administrative fees$$ $$500$

$$Sales fees$$ $$500$

$3.$ Potential sponsors need to be shown what is in it for them when they give an event their money. Discuss the three elements that you would use to demonstrate the benefits to a potential sponsor.

$4.$ As the athletic director of WIU you are looking for potential sponsors for the sport in which you compete. Complete the following:

$$What assets are in your inventory.

$$What are the benefits to the sponsor

$$How does the potential sponsor fit with WIU and your sport.

$$What are the $2$ principles you must know to be successful.