1. In how many ways can marketers target consumers? Summarize the many ways marketers target consumers in specific segments. Note that targeting consumers are not the same as segmenting consumers. 2. If you plan to offer a product and want to target consumers, what steps will you follow? Start naming the products and then outline the steps. 3. Using the procedures offered in the textbook, estimate the possible market size for the following products manufacturers and distributors could sell in the McAllen-Edinburg-Mission metropolitan area: a. Bicycles (also provide the name of the company and/or the brand, as needed). b. Gym membership for one of the companies offering it (e.g., Gold's Gym, Trufit, etc.) c. LED LCD TVs 65" or higher. 4. Using your university's home page, and basic descriptive statistics on the student body demographics, size the market for the following (explain how did you arrive to the market size in each case): a. Touchscreen laptops with Intel Core i7. b. Digital textbooks compared to hard-and soft-cover textbooks. C. Users of the university wellness and recreation sports complex