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1. In our assignments this week, you have been focusing on a product that you are familiar with. We will keep working with this product
1. In our assignments this week, you have been focusing on a product that you are familiar with. We will keep working with this product for this assignment. 2. Returning back to your role as a marketing consultant, your company has asked you to help them better understand marketing intelligence and marketing research. 3. This is their request: Prepare a brief written document (one page) which provides the following information: a. Describe the role of marketing intelligence and marketing research in understanding consumers, competitors, the industry, etc. In other words, is this a necessary part of marketing? What value do these provide for marketers? b. What is the difference between primary data and secondary data? c. Can you please identify the followin
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