1. In porters model generate strategies for creating comparative advantage, ............... is an example of a company who takes a broad approach to the market and creates comparatives advantage through cost leadership . A. Apple b. Lululemon C.coke D. Porsche E. Walmart 2. It was the three month period in the company where the marketing department focussed on creating marketing plans for the upcoming year and designing these plans. The marketing department: a. Must work closely with other departments within the company. b. Should work independently to create compelling and workable plans C. Needs the only interact with the R & d department d. Should concentrate a planning efforts on the consumer. E. It should consider the needs of purchasing department first. 3. Which is not true with respect of the porters five forces model? a. Rivalry among competitors is at the same level despite the industry. B. Analyzing industries let's see you understand the factors that make an industrial more or less profitable C. Industry analysis leads to an understanding of service of comparative advantage. D. Walmart is an example of An organization that have a strong bargaining power with suppliers. E. High prices, induce buyers to switch to substitutes. 4. In a large multinational company like Microsoft corporate headquarters planning activities, usually include all of the following Except. a. Assigning resources to each SBU. b. Defining the corporate mission. C. Assessing global growth opportunities. D. Establishing strategic business units. E. Developing and implementing product marketing plans for local affiliates 5. The brand manager was trying to establish a process for determining how to best marketer products what process should she follow? A. Develop a product and promote it aggressively to a mass market. B. Focus on producing goods cheaply to focus on A discount market. C. Divide up the total market choose the best segments and select profitable strategies for the segment. D. Choose a product, then find the segment to buy it. E. A process of establishing a mission, statement and corporate objectives. 6. The BCG matrix is used often of business portfolio analysis, which of the following are true with respect to the tool. A. " question marks" Cannot turn into " stars" B. "Cash cows" are not used to fund future products C. Divestiture is the sound of strategy for " dogs" D. Businesses that are " stars." I have high market, share and low market growth rate E. " question marks" Have low market share and low market growth rate