1. In response to the interviewers question about how realistic Chewys growth target is, what marketing factors does Sumit Singh use to justify the companys goals?

a He believes the company has proven its ability to execute on its plans so far, so future growth is more or less a given.

b He believes Chewy is bringing a unique and appealing offering (a one-stop online shop for most pet-related needs) to a large and growing market and the company has proven its ability to execute.

c He believes the company has essentially no competition in its chosen market segments.

d Pet-related products are a growing market, and that growth will benefit all suppliers in that market.

2. Based on Sumit Singhs description of what Chewy offers customers, which of these is the best description of the companys target market?

a All U.S. consumers, including both pet owners and non-owners

b Pet owners who currently buy their pet supplies on Amazon or Walmart.com

c Pet owners who want a convenient and trustworthy supplier of pet-related goods and services

d All pet owners

e Pet owners who do not have convenient access to local pet stores