1. In reviewing this case, report on what you believe are the strengths, weaknesses, opportunities and threats of this industry. Be sure to limit your answers to only the content provided in the case.

2. You are the new marketing director for a small, but growing beverage company whose sales revenue in 2016 reached $5 million, up 10% from the previous year. Your focus is to introduce a new sports energy drink your company has recently patented. The goal is to double the size of the company in three years.

a) Describe your plans in detail of how to achieve this goal

b) What will you do to distinguish your beverage and your company from the many competitors?

c) How will you determine if your plan is working?