1/

In the example of General Electric in the module, what was the strategy used to bring the brand alive through interesting shares?

Advertising and Promotions

Marketing Communications

Integrated Communications

Storytelling

2/

How can the focus in Online Media versus Social Media be explained?

Online Media and Social Media are both focused on developing a network first

Online Media focuses on creating valuable content first, while Social Media focuses on developing a network first

Online Media focuses on developing a network first, while Social Media focuses on creating valuable content first

Online Media and Social Media are both focused on creating valuable content first

3/

How can one explain the Content Marketing Mission Statement?

It shapes the pricing and packaging decisions of a brand

It gives a clear and formidable why in shaping the Content Marketing Strategy

It guides the financial decisions undertaken by a brand

It gives insights for brands to stay competitive and price products higher

4/

To build itself into a powerhouse brand, what strategy did Lego adopt?

Integrated Content Marketing

Corporate Social Responsibility

Corporate Rebranding and Reputation Building

Integrated Marketing Communications

5/

How is an Editorial Calendar used?

It is a tool used to coordinate and schedule activity over a period

It is a tool to map out all Marketing promotions and upcoming events

It is a tool used to ascertain a brands market positioning

It is a tool used to plot the brands content against its competition