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1. In today's business environment, traditional brick-and-mortar retailers are turning to the Internet to provide customers with alternatives to purchase products. The clear trend is

1. In today's business environment, traditional brick-and-mortar retailers are turning to the Internet to provide customers with alternatives to purchase products. The clear trend is that omnichannel is popular for retailers, please identify what is omnichannel? how is it different from a typical retail channel? You can name one or two companies that play an important role in omnichannel networks.

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