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1. In what ways do marketing environment forces affect marketing planning? Give some examples. 2. What is a SWOT analysis? How does it lead to
1. In what ways do marketing environment forces affect marketing planning? Give some examples.
2. What is a SWOT analysis? How does it lead to an understanding of realistic marketing opportunities?
3. Why is it important to seek a differential advantage?
1. In what ways do marketing environment forces affect marketing planning? Give some examples.
2. What is a SWOT analysis? How does it lead to an understanding of realistic marketing opportunities?
3. Why is it important to seek a differential advantage?
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