1. Indicate TRUE or FALSE for the following: A marketing information system is made up of only the following sub-systems - the marketing decision support system, the marketing intelligence system, internal reports?

Select one:

True

False

2. All of the following are characteristics of Descriptive research EXCEPT:

a.

Cross-sectional studies can have continuous and dis-continuous panels

b.

Longitudinal studies can use the same questions or they can vary the questions

c.

Cross-sectional studies measure units from a sample at a specific point of time

d.

Longitudinal studies repeatedly measure the same sample units of a population over a period of time

3. All of the following indicate circumstances when marketing research WOULD NOT be needed EXCEPT:

a.

When decisions need to be made quickly so there is insufficient time for research

b.

When the costs of the research are greater than the estimated benefits that would be gained from conducting the research

c.

When the financial resources available for conducting credible marketing research are inadequate

d.

When secondary data is available, but it is insufficient or not in the form that is required by marketers

4. All of the following are necessary elements of the marketing research proposal EXCEPT:

a.

Statements of costs

b.

Statement of the problem

c.

Statement of researcher qualifications and success

d.

Statement of deliverables and schedule

5. All of the following refer to organizations doing their own marketing research EXCEPT:

a.

Supplier-side research

b.

Client-side research

c.

Internal supplier research

d.

Do-it-yourself (DIY) research

6. Indicate TRUE or FALSE for the following: The marketing concept states that the key to being successful lies in creating, delivering, and communicating value to your target market better than your competitor.

Select one:

True

False

7. All of the following represent criticisms of the marketing research industry where improvements are required EXCEPT:

a.

A lack of creativity and timeliness in the industry

b.

The abuse, invasion of privacy and unethical practices of some categories of marketers who focus on direct selling

c.

The use of too many techniques instead of focusing on the use of surveys only.

d.

Questions and concerns about some of the activities that are being considered marketing research

8. Exploratory research is usually conducted for all of the following reasons EXCEPT:

a.

When the researcher needs information on who, what, where, when and how

b.

When the researcher requires information in order to establish research priorities

c.

When the researcher needs information to help clarify the problem or develop the hypotheses

d.

When there is limited or no knowledge about the proble

9. Fill in the blanks of the following statement with two words:

A research firm that specializes in mystery shopping would be considered a ............................. firm.

10. Which option is NOT one of the first five steps of the eleven-step marketing research process?

a.

Establish research objectives

b.

Determine sample size

c.

Determine the research design

d.

Identify information types and sources

11. Fill in the blank of the following statement with one word:

A sharing date-stamped online journal with entries in reverse chronological order is called a ................

12. Which one of the following statements is true?

a.

Market research is not really useful

b.

Marketing research is research about the marketing mix

c.

Market research is a subset of marketing research

d.

Marketing research is a part of market research

13. Which one of the following is NOT a tool used in descriptive research:

a.

Omnibus surveys

b.

Sample surveys

c.

Experiments

d.

Panels

14. Which one of the following is NOT one of the three widely recognized research designs?

a.

Descriptive

b.

Casual

c.

Exploratory

d.

Causal

15. Uses of marketing research include all of the following EXCEPT:

a.

Identifying marketing problems

b.

A guarantee that marketing problems will be solved

c.

Monitoring of marketing performance

d.

Evaluating of future marketing actions