1)

Indicate which of the following functions is NOT fulfilled by a strategy map:

Select one alternative:

A. It shows the cause-effect relationships between the various indicators and strategic objectives.

B. It allows the graphic visualization of the company's strategy.

C. Contributes to assessing the importance of each strategic objective.

D. It is a guide for management to define the company's strategy.

2)

Which of the following statements is NOT true regarding two companies operating in the same industry, but whose strategies are different:

Select one alternative:

A. Each company will have a different balanced scorecard.

B. Each company will employ a different mix of indicators for its BSC.

C. Companies will never use the same indicator within their BSC.

D. Both companies' BSCs ultimately aim to maximize shareholder wealth.

3)

Consider the case of the CEO of a service company. Should this company consider the internal process perspective, given that it does not produce any goods?

Select one alternative:

A. No, since the internal process perspective only applies when there are goods production processes that need to be carefully managed.

B. No, because the BSC is not a suitable tool for service companies.

C. Yes, since the internal process perspective has an impact on customers and shareholders.

D. Yes, since the internal process perspective considers employee training activities.

4)

Consider a company that is in the process of implementing a BSC. Which of the following considerations should NOT be key during implementation?

Select one alternative:

A. The capability of the current software being used by the company.

B. The current strategy chosen by the company

C. The common language used by the employees

D. Management support for the new BSC.

5)

A company has been operating for many years and suddenly decides to change its marketing strategy. The company's BSC should:

Select one alternative:

A. Remain the same, given the company's maturity.

B. Remain the same, because the change in the marketing strategy does not affect the CMI

C. Change, to reflect the new strategy

D. Stay the same for one year, and then change to reflect the new strategy