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1. Individual Problems 14-] Suppose Mattel, the producer of Barbie dolls and accessories (sold separately], has two types of consumers who purchase its dolls: low-value
1. Individual Problems 14-] Suppose Mattel, the producer of Barbie dolls and accessories (sold separately], has two types of consumers who purchase its dolls: low-value consumers and highvalue consumers. Each of the lowvalue consumers tends to purchase one doll and one accessory, with a total willingness to pay of $48. Each of the highvalue consumers buys one doll and two accessories and is willing to pay $93 in total. Mattel is currenyr considering two pricing strategies: . Strategy 1: Sell each doll for $24 and each accessory for $24 . Strategy 2: Sell each doll for $3 and each accessory for $45 In the following table, Indicate the revenue for a Fow value and a highvalue customer under strategy 1 and strategy 2. Then, assuming each strategy is applied to one low value and one highvalue customer, r'no'r'cate the total revenue for each strategy. Revenue from LowValue Revenue from HighValue Total Revenue from Customers Customers Slrategy $48 Value, 1 Accessory $93 Value, 2 Accessories G) G) (5) Strategy 1 $24 doll + $24 accessory Strategy 2 $3 doll + $45 accessory The strategy that generates the most revenue is strategy V
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