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1. Industry description, and characteristics. Classify the toy industry in one of the 4 stages (introduction, growth, maturity, decline) explain. 2. Future of the firm.

1. Industry description, and characteristics. Classify the toy industry in one of the 4 stages (introduction, growth, maturity, decline) explain.

2. Future of the firm. What do you think it will happen to LEGO in 5-7 years from now?

3. Any topic relevant to strengthen your arguments.

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