1. Integrate marketing communication essentially involves:

A.Fusion between 5 P's.

B. Merger between the alternatives that allow to promote

c. Coordination between the creation, dissemination, and monitoring of strategies.

d. Fusion between coding, messages, media, vehicles, etc.

E. Fusion of execution, measurement, evaluation, monitoring, etc.

2. The phase of the holistic concept that seeks to project a good image first and put what is considered public before a company is:

A.Performance

b. Integral

c. Relational

d. Internal

e. Merge

3. Communication alternative that allows the most efficient way to measure the effectiveness of strategies is:

a. Advertising

b. Public relations

c. Direct Response Marketing

d. Promotional sale

4. The fact that a valuation of about $415,000,000,000 is reflected by the amazon name refers to:

a. Brand Equity

b. Brand Recongnition

c. Brand Awareness

d. Brand origin effect

5. The development of a single communications strategy would apply to targeting:

A.Differentiated and multiple segment

B. Undifferentiated and concentrated

c. Concentrated and multiple segment

d. Multiple segment

e. Macro marketing