1. Introduction of the Netflix company and product. Where it originates from, business activities, date of establishment, structure and size, brief description of products/ services. (1000 words)

2. Clearly identified business goals (group can make reasonable assumption about the business goals) and research objectives. Relate the research objectives with the business goals of the company.(2000 words)

3. Identify and define the current target market for the company's products. (1000 words)