1. Is big data analytics used for service innovation in your selected organization? 2. Please refer to Table 2 - Overview of Case Organization in the paper to create your own table and write an overview of your case organization. All the variables are given in Column 1 of the table. 3. Feel free to use any publicly available documents and internal information for the case organization background description in terms of the BDA infrastructures, data strategies, and current practices that were related to service innovation. Case Study (30 points) 1. Please choose one of the four cases from page 436 to page 446 to model after, based on the group decision. 2. Please analyze your case to focus on the collected case data and to highlight your case's unique pattern or characteristics. 3. Perform a within-case analysis by following the procedures as described on page 12. As for how to structure your case study, you may use the following example: The Structure of Company B: Banking (page 439): 1. The key strategy for service improvement in the case organization 2. The purpose of USA or DA in terms of supporting the identified business strategy 3. The DBA or DA technologies and other supporting [55 in the company. 4. Specific features of the DBA or DA to serve the identied purpose in Point 1 5. How the company use the DBAIDA technologies and the effect of the DEA/DA features in serving the purpose 6. Summary 7. Tables and figures are helpful but optional 8. Length: roughly 1,100 words Based on your own interest and the data available, you may decide the level of details to include in your own case writing but mainly follow the identied structure. The above structure is optional. If you choose another case to model after, please work out the structure yourselves