1. Is it possible for a firm to have too much money? Explain.

2. You recently opened a natural foods company that specializes in organic ingredients sourced from farms just a few hours away from your factory. Sales have been surprisingly brisk, and a very large company wants to purchase 50 percent of your company for $25 million. The problem? Your potential investor is one of the largest snack foods companies in the world and doesn't much care for your organic, natural image. Would you accept the offer or not, and why?

3. Imagine for a moment that you're in charge of marketing smartphones to the rapidly growing market segment of very old consumers. What hurdles might you face? How could you surmount these hurdles?

4. How has marketing evolved over time? How have current events, economics, and culture influenced thinking about marketing?