1) Is the supermarket industry profitable? Conduct the 5 forces analysis to assess the profitability of the industry. Corresponding theories and materials: Chapter 2, Week 3 slides Q2) What are the key sources of Trader Joe's competitive advantages? Identify the key sources of Trader Joe's competitive advantage by analyzing a value chain analysis. What activities and choices in a value chain diagram enable the firm to create more value than most rivals? Conduct a value chain analysis to support your argument