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1. It is often argued that the goal of financial management is to maximize the value of the firm for its owners. Do you agree

1. It is often argued that the goal of financial management is to maximize the value of the firm for its owners. Do you agree that this is the proper goal? Why or why not?

2. Here, Goizueta defends Coca-Colas stated mission: "to create value over time for the owners of our business.Do you find his arguments persuasive? Why or why not?

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