1. Jackson Ski Equipment makes expensive ski gear, including boots, skis, and snowboards. The suggested retail price for a pair of skis is $1,500, and that is the price listed on the company's website for direct sales. The company sells the skis to retailers at a wholesale price of $700. High-end retailers in Aspen, Colorado, sell the skis for $1,400-$1,500. However, the same skis can be ordered new on Amazon and two other national websites for $1,000. One of these other websites is called Discountgear.com. This month, the Discountgear.com website offers a promotion: "Normally $1,500, now special SALE price: only $990" with a big banner that says: "MORE THAN 30 percent off for a limited time only!

1. A complaint is filed with the FTC asserting that Discountgear.com is engaged in deceptive pricing tactics. Explain how you think the FTC would respond.

2. Amber Davis maintains a popular blog about skiing. She has more than 50,000 Twitter followers and 80,000 page views of her blog each month. Jackson Ski Equipment sends Amber a set of boots and skis to use for free for the 2014-15 ski season. Amber writes a blog entry reviewing the skis and boots, but she doesn't mention that they were being loaned to her for the season for free.

1. Explain whether you think Amber has violated the FTC's endorsement rules.