1. Just based on the chart below, why do you think that some brands have greater market share than others? Explain your reasoning.

	Heinz41	Heinz32	Heinz28	Hunts32
Unit Sold =	182	1458	851	307

2. From the table, what do you conclude about the effectiveness of these displays? Explain your reasoning. From the table, what do you conclude about the effectiveness of these newspaper features? Explain your reasoning.

	Heinz41	Heinz32	Heinz28	Hunts32
Times displayed	63	278	214	125
Times displayed/bought	24	215	158	57
Percentage	38%	77%	74%	46%
Correlation	0.194	0.168	0.272	0.239
Times Featured	91	183	192	128
Times featured/bought	14	151	107	28
Percentage	15.38%	82.51%	55.73%	21.88%
Correlation	0.066	0.161	0.149	0.076