Question
1) Just Say No campaign. The following three links are from TV commercials or shows during the 1980s that tried to convince children and teens
1) "Just Say No" campaign. The following three links are from TV commercials or shows during the 1980s that tried to convince children and teens to "Just Say No" to drugs. For the following links please identify a psychological construct (e.g., self-efficacy, subjective norms, or attitudes) in these commercials. How might you design more effective health communicationspossibly by targeting different psychological constructs?
https://www.youtube.com/watch?v=9Ih4tBBiPTc
https://www.youtube.com/watch?v=ZIcnBccjgMw
https://www.youtube.com/watch?v=3FtNm9CgA6U
https://www.youtube.com/watch?v=Y-Elr5K2Vuo
https://www.youtube.com/watch?v=giGkt5oAhT0
2) For each of these clips, discuss the following issues. First, who is the intended audience? What constructs, from the health behavior theories (The Health Belief Model, Self-Efficacy Theory, The Theory of Planned Behavior, etc.), do the advertisements seem to target? Do you think the advertisements would be effective? Why or why not?
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