1. Karl self-publishes a cookbook titled Hole Foods, in which he sets out recipes for donuts, Bundt cakes, tortellini, and other foods with holes. To publicize the book, Karl designs the website holefoods.com. Karl appropriates the key words of other cooking and cookbook sites with more frequent hits so that holefoods.com will appear in the same search engine results as the more popular sites. Has Karl done anything wrong? Explain.

2. See You, Inc. is an online social network. Its members develop personalized profiles to share informationphotos, videos, stories, activity updates, and other itemswith other members. Members post the information that they want to share and decide with whom they want to share it. See You launched a program to allow members to share with others what they do elsewhere online. For example, if a member rents a movie on Netflix, See You will broadcast that information to everyone in the members online network. How can See You avoid complaints that this program violates its members privacy?