1) Kaya bought a $300 dress for homecoming. She wore it to homecoming and had a great time. However, afterwards she decided she did not want the dress. She returned it for a full refund. The cashier did not ask about the missing tags. This is an example of ______.

a. consumer buying behavior

b. consumer fraud

c. marketer fraud

2) Catalina is a mother of three children and works as a financial analyst for a large banking firm. In her free time, Catalina is usually looking through parenting blogs or reading books about how to be a better parent. One person she really admires is parenting expert Rochelle Davis. Rochelle has written a best-selling parenting book and maintains a popular blog. She stays up to date on current trends and is the go-to person for new products geared toward children. Catalina views Rochelle as a role model and wants to be like her.

Rochelle Davis' blog is so popular that a local children's toy company regularly sends her product samples in the hopes she will give them a positive review on her blog. Rochelle is most likely which of the following for the local children's toy company?

a. Opinion leader

b. Wife dominant decision maker

c. Buying decision maker

3) Catalina is a mother of three children and works as a financial analyst for a large banking firm. In her free time, Catalina is usually looking through parenting blogs or reading books about how to be a better parent. One person she really admires is parenting expert Rochelle Davis. Rochelle has written a best-selling parenting book and maintains a popular blog. She stays up to date on current trends and is the go-to person for new products geared toward children. Catalina views Rochelle as a role model and wants to be like her.

Catalina's husband tends to defer to Catalina for most family purchase decisions, especially knowing how much effort she puts into researching them. Although he tends to make purchase decisions related to items that he wants to buy for himself, Catalina makes the remaining purchase decisions for herself, her children, and the household in general. When it comes to purchase decisions, Catalina's family is _______.

a. family dominant

b. husband dominant

c. wife dominant