1)Keep in mind that management needs to recognize the demand for their product.While this is an obvious statement, it cannot be over emphasized.

For example, the inverse demand for Tires is:

P = 20 + .0005I - 0.5Q_D

The current market price is $11 and the average income (I) is $100,000.

a)Calculate the market total Demand? Calculate the market's consumer surplus. Draw the Demand Curve and identify the price quantity and label the axes for price and quantity.

.

b)Calculate the price elasticity of demand.Is the Price elasticity of demand calculated in Question #1c elastic or inelastic?Calculate the income elasticity of demand.

c)Based on the income elasticity of demand calculated in Question #1e, is this product a normal good or an inferior good?