1) Kenneth Brown is the principal owner of Brown Oil, Inc. After quitting his last job, Ken has been able to increase his annual salary by a factor of over 100. At the present time, Ken is forced to consider purchasing some more equipment for Brown Oil because of competition. His alternatives are shown in the following table: FAVORABLE UNFAVORABLE EQUIPMENT MARKET MARKET ($) ($) Sub 100 300,000 -150,000 Oiler J 250,000 -100,000 Texan 75,000 -39,000 a) What kind of decision-making environment is Ken facing? b) What alternative should he choose if he wants to be perfectly optimistic? c) What alternative should he choose if he wants to be perfectly pessimistic