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1. Kenneth is an experienced marketing manager who in the past has made the following subjective forecasts of demand for special chocolate candies in thousands
1. Kenneth is an experienced marketing manager who in the past has made the following subjective forecasts of demand for special chocolate candies in thousands of units. The actual demand was also gathered. Year Quarter Forecast Actual Demand 2012 1 40 32 2 43 37 3 44 34 4 48 43 2013 1 48 36 2 50 39 3 54 37 4 60 46 2014 1 38 40 2 47 45 3 36 41 4 42 48 2012 2013 2014 Total Demand = 146 Total Demand = 158 Total Demand = 174 a.) To forecast for the 1st quarter of year 2015, Erika suggested to Kenneth to either use the nave method or 3-period moving average. Compute the forecast using the 2 methods. b.) Using Linear Regression (get annual demand) and Seasonality percentages, compute for the 4 quarters of year 2025 and 2030. 1. Kenneth is an experienced marketing manager who in the past has made the following subjective forecasts of demand for special chocolate candies in thousands of units. The actual demand was also gathered. Year Quarter Forecast Actual Demand 2012 1 40 32 2 43 37 3 44 34 4 48 43 2013 1 48 36 2 50 39 3 54 37 4 60 46 2014 1 38 40 2 47 45 3 36 41 4 42 48 2012 2013 2014 Total Demand = 146 Total Demand = 158 Total Demand = 174 a.) To forecast for the 1st quarter of year 2015, Erika suggested to Kenneth to either use the nave method or 3-period moving average. Compute the forecast using the 2 methods. b.) Using Linear Regression (get annual demand) and Seasonality percentages, compute for the 4 quarters of year 2025 and 2030
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