1. Key attributes of successful companies What makes companies successful? Executives, directors, security analysts, and investors evaluate companies' success based on several factors. Each company has its own success story, but certain factors are the same for successful firms. Based on your understanding of the key attributes of successful companies, which of the following statements best describes the attributes that make companies successfui? Successful companies adopt pricing strategies without considering profit margins and give their customers maximum markdowns. Successful companies develop strategies to exploit suppliers and vendors and do not focus on maintaining sustainable relationships. Successful companies identify, create, and deliver products and services that competitors highly value. Successful companies identify, create, and deliver products and services that customers highly value