Question
1. KNEX; Tegu; Mattel; Spin Master Ltd.; The LEGO Group.; PlayMonster LLC.; KnuckleStrutz; Magformers; Schylling Inc.; Nanoblock; and Polydron Limited are the major companies in
1. KNEX; Tegu; Mattel; Spin Master Ltd.; The LEGO Group.; PlayMonster LLC.; KnuckleStrutz; Magformers; Schylling Inc.; Nanoblock; and Polydron Limited are the major companies in the construction toy market. The global market size was $10.4 Billion in retail sales in 2020. The USA market is 30.0% of the global market. Your product will be in the wooden construction toy segment, which is growing faster than the plastic segment due to environmental concerns. The wooden construction toy segment is 35.0% of the total and is growing at 9.00% per year. You expect to gain 1.80% of the market in the USA in 2022, and you expect to collect a wholesale price of 70% of retail. What are your expected annual sales in 2022? Dont forget that you only collect the wholesale price, not the retail price, as you will sell your product through existing toy stores, not directly to the customer.
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