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1. Know the overview and background of the company and how they become successful. 2. Understand how JOLLIBEE FOOD CORPORATION (JFC) can compete in

1. Know the overview and background of the company and how they become successful. 2. Understand how JOLLIBEE FOOD CORPORATION (JFC) can compete in their homelands against big global firms that have entered the market. 3. Explore the problems and opportunities associated with overseas expansion.

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