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1 . Kraft Foods develops new product ideas through data generated from interactions between Kraft and its customers. Which approach to new product development is
Kraft Foods develops new product ideas through data generated from interactions between Kraft and its customers. Which approach to new product development is Kraft Foods using?SalesorientationStandardization focusProduction orientationCustomercentric focusThe Shell Company offers a Shell MasterCard, which can be used anywhere an ordinary credit card can be used. Every time the credit card is used, the Shell Company gathers information about consumer buying habits. Which type of interaction is the Shell Company relying on to gather customer information?Servicebased interactionPointofsale interactionChannelbased interactionAccountingbased interaction
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