Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

1. LegalEagle, Inc. is a risk neutral insurance company specializing in legal insurance. For a flat annual fee, they provide legal document review, legal advice,

1. LegalEagle, Inc. is a risk neutral insurance company specializing in legal insurance. For a flat annual fee, they provide legal document review, legal advice, and a trial defense services. They sell these services through the internet and have no ability to discriminate across customers. There are 4 types of customers in the market for flat flee legal representation and they each make up 25% of the total customer base. The total cost of legal services for each type is as follows: Low User: Customers that will use only $200 of legal services, e.g. writing a will. Medium User: Customers that use $400 of legal services, e.g. writing a will and traffic ticket disputes. High User: Customers that will use $800 of legal services, e.g. wills, traffic tickets, and document review Power User: Customers that will use $1600 of legal services, e.g. all of the above services and a legal trial. The customers know what their expected demand for legal services will be next year, but LegalEagle does not. a. What is the expected cost of serving all 4 customers? b. If LegalEagle charges a flat fee of $750 which customers will sign up? How does their risk profile affect whether they will sign up? Will this be a profitable pricing strategy for LegalEagle? c. If Legal Eagle charges a flat fee of $466.67 which customers will sign up? Will this be a profitable pricing strategy for Legal Eagle? d. If Legal Eagle charges a flat fee of $1600 which customers will sign up? Will this be a profitable pricing strategy for Legal Eagle? e. If Legal Eagle charges a flat fee of $3000 which customers will sign up? Will this be a profitable pricing strategy for Legal Eagle?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Auditing Cases An Active Learning Approach

Authors: Mark S. Beasley, Frank A. Buckless, Steven M. Glover, Douglas F. Prawitt

2nd Edition

0130674842, 978-0130674845

More Books

Students also viewed these Economics questions

Question

What does this look like?

Answered: 1 week ago