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1. likable social media: Chapters 1, 3, 5, 7, 9, 12 15, and 18). a. Why is it important to listen, listen and listen? b.

1. "likable social media": Chapters 1, 3, 5, 7, 9, 12 15, and 18). a. Why is it important to listen, listen and listen? b. Why should you be honest, transparent, and authentic? (Chapters 8 and 9)

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