1. List and describe the 5 major promotional tools.

2. Name and briefly describe the 9 elements of the communications process. 3. Name and describe the basic promotion mix strategies. 4. Explain and tell me what each of the following advertising objectives are used for: informative, persuasive and reminder 5. Discuss the 4 major steps in selecting advertising media. Make sure to define terms like reach and frequency 6. List and explain the 7 steps in the personal selling process 7. Define sales promotion and discuss its objectives. 8. Discuss the different types of consumer promotions and distinguish these types from trade promotions.