1- List describe, and give an example of each of the four e-procurement methods and argue when each might be used.

2- Describe the three steps in target marketing. Explain what factors/options should be considered for each step.

3- Explain the difference between a product line and a product mix. Give an example of each one.

4- Explain the four basic strategic decisions that help define a brand and the advantages of using each.

5- Define and give examples of the four characteristics of services: intangibility, inseparability, variability, and perishability.