1. List Maslows hierarchy of needs from top to bottom. After you have listed the hierarchy, explain what each level means in terms of employee motivation, giving specific examples of how each level in the hierarchy affects human motivation.

2. Marketing plays a vital role in the success of every business. Explain each of the key roles of marketing, and give an example of how each role would be used by a car dealership to find and keep customers.

3. Companies invest millions to develop, promote, and establish a brand. Explain the process of building a brand and how brand equity contributes to a businesss success.