1. List the reasons why Google has been considered a particularly attractive firm to work for. Are all of these associated with perks?

2. What other businesses is Google investing in? Is Google a credible innovator in these areas? Do you think innovation across such a broad portfolio are wise business decisions? Why or why not?

3. How do search engines find pages

on the Internet? What kind of capital commitment is necessary to go about doing this? How does this impact competitive dynamics in the industry?

4. Google offers several tools useful to managers trying to gain insight on the public use of search. One of these is Google Trends. Visit Google Trends and Google Insights for Search. Explore the tool as if you were comparing a firm with its competitors. What sorts of useful insights can you uncover? How might businesses use these tools?