1. "Logistics" is concerned with: A. transporting, storing, and handling of goods in ways that match target customers' needs with a firm's marketing mix. B. transporting, storing, and handling of physical goods along channel systems. C. transporting, storing, and handling of physical goods within individual firms. D. physical distribution. E. All of these are included in Logistics. 2. Direct and digital marketing have become the fastest-growing form of: A. Advertising. B. Distribution. C. Marketing Research. D. Marketing. E. Technological development. 3. A supermarket manager decides to set up a display of "buy one, get one free" for 12-pack containers of Coke Zero, the manager's decision is mainly about: A. Product. B. Place. C. Promotion. D. Price. E none of the above. 4. A motion picture studio that secures interviews in several national papers regarding plans for upcoming film releases is using which of the following promotion methods? A. Sales promotion B. Personal selling C. Advertising D. Mass selling E. Publicity 5. Which of the following is NOT an example of sales promotion? A. A "10 cents off" coupon promotion. B. Point-of-purchase displays. C. Trade show exhibits. D. Free samples. E. A billboard ad. 6. Rob stops at the supermarket to purchase a package of Oreos and other groceries. He is th ultimate consumer in a pipeline from the producer through intermediaries including the g store. This pipeline is actually a: A. consumer market. B. marketing intermediary. C. marketing channel. D. transactional function. E. logistical function.