1. Long-term relationships with profitable customers is the key objective of a. personal selling. b. customer relationship management. c. production oriented firms. d. distribution channels.

2. Any group of people who, as individuals or as organizations, have needs for products in a product class and who have the ability, willingness, and authority to buy such products is a(n): a. market. b. undifferentiated market. c. segmented market. d. market variable.