1. Look at the two examples [Image source:http://www.pkgbranding.com/blog/why-the-cold-war-over-copycat-branding-may-be-set-to-heat-up/] below: Mamia has recently released a new baby wipes products which has a strong resemblance to the brand Pamper's baby wipes. What phenomenon is represented here? ( )

A. Operant conditioning

B. Just-noticeable difference

C. Stimulus generalization

D. Positive reinforcement

2. The following advertisement stresses the negative social effects of having deodorant residue in your armpit hair. What function of attitude does this particular advertisement appeal to? [image source:http://www.nytimes.com/2009/08/17/business/media/17adco.html]. ( )

A. Ego-defensive function

B. Knowledge function

C. Value-expressive function

D. Utilitarian Function