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1. Look for a recent article (within the last 6months)a bout a new licensing agreement between two companies. One should be a fashion company that

1. Look for a recent article (within the last 6months)about a new licensing agreement between two companies. One should be a fashion company that you are familiar with but not one that you have previously written about. The second one should be a unique brand.

2. Briefly summarize the article. Then discuss why or why not you think this agreement will be successful or not. Think about the current environment for business with the ongoing Pandemic. Do you think this is the best time for these two companies to collaborate?

3. Be sure to substantiateand cite your analysis/conclusion/opinion/concept/terminology.

A recent article (within the last 6months!!!) Please link the article.

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