1. Lucid's Sapphire EV. Compare/contrast this soon-to-be-released fully electric vehicle ($250,000 list price) to other available EV's. If I compare this new Lucid's Sapphire EV to available Tesla's model S 2. TickEase Tweezers. Compare/contrast to other traditional tweezers. 3. Apple's Vision Pro Headset. Compare/contrast to other AR/VR headsets, such as Meta Quest or HTC Vive. 4. Find your own example of a recent new product/service that you believe scores "8-9" in some category other than "Product." That is, your example needs to exhibit a radical improvement over existing options in Paradigm, Position, or Process. Your example doesn't have to be a physical product. It could be software, service, etc