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1 . Make a list of the industry's key success factors and measures of competitive strength or weakness. 2 . Assign weights to each competitive

1. Make a list of the industry's key success factors and measures of competitive strength or weakness.
2. Assign weights to each competitive strength measure based on its perceived importance.

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gth or weakness for an industry followed by assigning weights to each measure Identify Key Success Factors KSFs Key success factors are those elements ... blur-text-image

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