1. Mando sells a variety of make up products including foundation. Eye shadow, mascara and blush. The selection of make up is an example of a ___________ for mando.

lool -.. Saved This activity is important because services have four distinct differences from tangible products: intangibility, inconsistency, inseparablety, and inventory. Collectively known as the four I's of services, these attributes present unique challenges for marketing managers. The goal of this exercise is to demonstrate your understanding of the four I's of services. Roll over each service provider to read the service scenario, then drop the service provider on the correct location in the graphic. Hair Salon Airline Flight Inventory Class Choice Athletic Club Restaurant Intangibility Inconsistency Four I's of Service Day Spa Auto Shop Inseparableity Reset Painter