1. Many brands have made claims that have been proven to be false. One famous example is Reebok (see link). What are some examples of false advertising? Remember the difference between puffery and false advertising claims in your answer.

https://www.ftc.gov/news-events/press-releases/2011/09/reebok-pay-25-million-customer-refunds-settle-ftc-charges

2. What are some examples of controversial commercial speech or "vice products?" Offer specific examples. How does the FTC regulate these products?