Question
1. Many countries forbid comparative advertising, but it is legal in the United States. True or False 2. Sales promotion aimed at company's own sales
1. Many countries forbid comparative advertising, but it is legal in the United States.
True or False
2. Sales promotion aimed at company's own sales force is called trade promotion.
True or False
3. Producers of consumer-packaged goods typically stop using sales promotion when their product-markets mature.
True or False
4. Sales promotions can usually get sales results sooner than advertising.
True or False
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Auditing And Assurance Services A Systematic Approach
Authors: William Messier, Steven Glover, Douglas Prawitt
5th Edition
007333720X, 9780073337203
