1. Many firms make changes or adaptations to their marketing mix in order to deal with: a. customs b. culture c. Business trends and precedents d. Price changes e. All of the above Explanation: 2. Potential channel members can include?: a, manufacturers b. Distributors c. customers d. Actors e. All of the above f. A, B and C Explanation: 3. What are some factors that can affect a visual merchandising strategy? a. Store geometry, store levels, and product demonstrations b. store square footage, store popularity, product test stations c. store layout, store presentation, and product showcase d. the store layout, store design, and product display e. Both C, and D f. C or D Explanation: 4. Many people are making use of e-commerce because...? a. The rise of the Covid-19 pandemic b. Convenience c. Save on gas d. Keeping up with the Joneses e. All of the above Explanation: 5. Integrated Marketing Involves.... a. Creating a wide and diverse target audience b. Segmenting a limited target audience c. Producing a uniform ad for one channel of distribution d. Creating targeted, digital ads e. Speaking directly to customers f. A, D, and E g. All of the above Explanation