1.) Many firms today are using a variety of buzz-building activities to encourage word-of- mouth communication about their products. Select a product that you are familiar with For your selected product, develop ideas for at least three different buzz-building activities. Outline the details as to exactly how these activities would be implemented Next, rank I order the activities as to which you feel would be the best and tell why you feel that way. You might, for example, think about (1) a specialty coffee shop. (2) a new cosmetic product (3) an online application (4) a new sports shoe model etc . Your answer should include: Three (3) Buzz building activities For each activity, outline the details how these should be done. Say how you will 'rank' them in order which you feel to be the BEST and WHY