1) Market Plus is a startup technology company that provides e-commerce capabilities to businesses who want an online storefront. Senior Management has asked you to perform data analysis on the cash flow trends since they are concerned about meeting its immediate financial obligations. What descriptive questions can be asked in this data analysis?.

A. Do we expect cash flow to increase in the next fiscal quarter?

B. How does cash flow from operations compare with cash flow from financing?

C. Should cash flow from financing activities be increased to increase cash balances?

D. Will cash outflow from investment activities generate cash inflows in the long term?

2) Which of the following is most useful for focusing the viewer on something specific in a visualization?

A. A bar of multiple contrasting colors

B. A bar of data colored with two sequential colors and a neutral midpoint

C. A bar of data highlighted with a color contrasting with other bars

D. A bar of data colored one color that blends from light to dark

3) You are a tax accountant who prepares corporate tax returns. An example of an internal stakeholder and an external stakeholder are

A. tax clients and the Securities and Exchange Commission (SEC), respectively.

B. partners of the tax firm and competing tax firms, respectively.

C. tax clients and investors of the tax clients, respectively.

D. partners of the tax firm and tax regulators, respectively.

4)

If the diagnostic question is "Are there any identifiable trends in monthly sales returns?", what would be the correct answer?

A. No, there is no identifiable trends in sales returns. The sales returns are variable throughout the year.

B. Yes, there is an identifiable trend in sales returns. Sales returns are low in the summer months but are higher in the fall months.

C. Yes, there is an identifiable trend in the sales return. There are high sales returns at the beginning of the year but the value decreases throughout the year.

D. Yes, there is an identifiable trend in sales returns. There are high sales returns at the beginning of the year, but after February, the sales returns are more consistent.

5) Pooch Wear is an online retailer of pet clothing and accessories. A data visualization has been created to show sales revenue and marketing costs for each month. Descriptive objectives in data analysis strategies involve which of the following?

A. Determining the monthly average sales revenue.

B. Determining how much should be spent in marketing to increase sales revenue by 50%.

C. Determining if marketing costs can be a predictor of sales revenue.

D. Determining the factors that caused higher sales revenues at the end of the year.

6) The law of continuity

A. states that a viewer pays attention to whatever stands out visually.

B. states that lines are perceived as going further along the same path.

C. states that closeness of visual objects impacts peoples' perceptions.

D. states that matching objects tend to be perceived as a whole group.

Vista Education is an educational publisher of college textbooks. A visualization was created to show sales and sales returns trends for the year as follows